The policy of global private oligarchy--the owners of the private central bank system--has reputedly been since WWII to migrate producer markets first to regional producer oligopolies of 3 to 6 players and then to global producer oligopolies. Interest rate and money supply policy are used to favor allies in markets and surprise opponents in markets into dime on the dollar sellouts. Untraceable bailouts save allies that get sideways from unforeseen consequences. Untraceable bailouts also finance the dime on the dollar buy outs of failed opponents. Repeated equity and debt expansion booms and equity and debt contraction busts slowly, inexorably impose the producer oligopoly regime on producer markets. Producer oligopoly is preferred for stability in price and supply fixing and ownership control and wealth concentration. Monopoly and duopoly are grown to 3 -12 players, so that divide and conquer can be applied on non compliants.
Petro ShoeCos have been a Nike monopoly in USA and an Adidas dominated but ultimately disordered global market. Petroshoecos are being managed into a global producer oligopoly of 3-12 player regime by the private oligarchy's central bank system.
This story apparently means UA aims to be one of a big three, because it understands the game and probably has the blessing of the private oligarchy and it's central banking system to proceed. We should see one or two more emerge over time. Any Ayer that resists the formation of the new system system will be crushed and taken over in due time.