READ....THIS....EXPLANATION of athletic department and university accounting regarding student-athletes by an anti trust economist that gives expert witness testimony. He may not be totally objective, but think of him as the leper with the most fingers.
It tells a significant part of how each organization cooperates/colludes with the other via creative accounting analogous to a buy/sell contract from an oil pipeline pricing model to obscure the amounts each maybe spending on educating a student to justify a tax exempt money transfer between the two organizations. Reliance on the buy/sell contract accounting analogue is apparently driven by the university's and its athletic department's mutual desire to attract tax deductible donations that are also tax exempt for the two organizations to receive and use. Both are chartered after all as tax exempt organizations and wish and are required to remain so. It also enables the receipt and use of vast gate, concession, TV and shoeco revenues under similar tax exempt status. There's a lot of revenue that has to not be taxable and this accounting is part of the way it gets not recognized as taxable profit.
Also read the comment thread, which adds considerable insight.
This goes a long way to wising us lay persons up about why the university presidents have never cleaned up the money in D1 athletics and why their athletics departments were spun off as "independent" tax exempt 501c.3 entities not only to capture the revenue streams of donation, etc., but also to distance themselves from and manage the businessmen and more questionable interests "downtown" that have been instrumental from the early 1900s in developing and exploiting the business of sport in their communities and states. It also reminds one how the masquerade accounting helps enable the "non-profit" exploit. In turn, one can infer the great vulnerability of university and athletic departments operating on such a distorted accounting system to exploits by predatory wealthy individuals, corporations, intelligence organizations, and organized crime organizations with strategic/political and/or criminal purpose. When good people run disingenuous systems, even if with good intentions, they become the targets of predators.
http://regressing.deadspin.com/how-athletic-departments-and-the-media-fudge-the-cost-1570827027 ↗