"What if a quarterback reaches a marketing agreement with a casino? Or a basketball star has a deal to promote a marijuana dispensary when cannabinoids are on the N.C.A.A.âs list of banned substances? What about international students, whose F-1 visas largely restrict them from off-campus employment?"
The NCAA claims no California teams will be allowed to compete for Championships. Ha. I dare them to try that! Emmert isn't the sharpest knife in the drawer to think that threat is going to dent the minds of the California legislature. Those people are more concerned about their hills burning up than a NCAA title, and not many titles coming their way these days anyways.
Colorado and Washington are choosing to ride the coattails of the world's fifth largest economy over the outdated monopoly that has always punished them, too.
This is like the dam breaking. The Pac-12 has no choice but to be "all in." And there are other conferences impacted.
Let's see what recruits do. Hmmmm.... would you rather play ball for a national championship contender or get paid oodles of money for your likeness and endorsements? My guess.... the latter. So now you have the best talent playing on teams that can't play for a title? Suddenly Emmert is faced with major pressure.
Hmmmm.... where does big business go? Now you have championship games that have turned into political nightmares. Do you think they want to be involved in picking a side? In this case, they pick a side if they run their ads. And then imagine watching a NCAA Championship game and it breaks away for an ad being endorsed by a California player. Wow! The NCAA can hardly block that!
https://www.nytimes.com/2019/09/09/sports/college-athlete-pay-california.html â