@drgnslayr
Both financial impact and media coverage.
Imagine that in mid October next year KU is 7-0, getting ready to go to Norman for a game with Oklahoma. KU already has wins against TCU, Baylor and Oklahoma State. If they beat OU, they are suddenly in the driver's seat in the Big 12. Gameday is going to Norman to cover the unlikely rise of KU. They are on campus in Lawrence all week doing lead up stories.
Fast forward a few weeks, KU is home against Texas. They are 10-0 now with just a home game with the Horns and a road game at K-State left between them and the likely playoff. KU is the lead story on every sports station as people debate if KU is for real and whether they should be in the playoff if they close out the season with two wins. The debate is how KU matches up in a potential playoff and where they should be seeded.
Fast forward a few more weeks, the season is over. Heisman has been handed out. KU is in the playoff and everybody is talking about KU facing some big powerhouse. The Cinderella story gets cranked up. Every sports outlet is doing some story on KU, whether its Beaty's history, or Clint Bowen sticking around, or the story surrounding the current stars, or how the program was resurrected. But everyone is covering KU in some way, and the stories run through the entire holiday/bowl season.
Halftime of every bowl game looks ahead to the playoff. What's the big story? KU of course. The bowls are basically a running promotional video for KU for two straight weeks, and that's on top of everything that has run over the previous six weeks.
A basketball title can't match that unless KU was undefeated going into the tournament. An undefeated basketball season would be the only way to match any football title.