The shoe companies are trying to influencing the game through a couple of approaches:
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Approach 1 is through dispersement of money to highly-recruited HS athletes... or their relatives (let's just call it what it is-- bribery.)
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Approach 2 is to funnel millions to universities for 'sponsorship' which creates a conflict of interest.
What if the NCAA developed their own shoe and apparel and required all players to wear it during games with the intent to effectively cut out Nike, Adidas and UnderArmor from all their sponsored schools and athletes?
What kind of impact would this have? Could this diminish the fraudulent activities by reducing the impact of a school sponsorship?
Maybe this is a stupid, crazy idea. But the NCAA is going to have to think outside of the box to change the culture and environment that surrounds and permeates the sport today.