As Espn is getting a smaller budget to work with year after year, and Fox is looking to sell to the highest bidder. The money just isn't their anymore for conference realignment. CBS stood tall when the SEC came calling for money. Rejecting the idea that just because you added another team/school we have to pay more.
Thing is the Dust has settled. Everybody is taking a wait and see approach. The dynamics of how and what we watch are changing. With the advancements of technology it appears at least for the moment al carte is knocking on the door. The days of the mob mentality of the Big 10 and SEC maybe over. Making people pay for something they may have no interest in watching.
With this being as it is. It's time for the The Big 12 to rebrand it's name. It's almost laughable to keep branding yourself as the Big 12 when you only carry 10 teams and have no chance of recruiting any big schools to the conference. If by chance conference realignment fires up agian. It's going to be the Big 12 that gets raided again.
So try and save what you got. Change the name. Rebrand yourself. Hell call it the Fly over confernce. Anything but the Big 12.