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Wisconsin deal
Oct 09, 2015 06:18 PM #1

@darrenrovell: Wisconsin deal to Under Armour is done -- 10 years, $96 million

Oct 09, 2015 06:33 PM #2

@Crimsonorblue22 On Wisconsin!

Oct 09, 2015 06:58 PM #3

@wissoxfan83 !image.jpg ↗

Oct 09, 2015 07:16 PM #4

Under Armour does seem to be making some in roads with some other programs switching to them in the past couple of years. Wisconsin is the newest, Cincinnati switched this year, Notre Dame last year, Northwestern and Utah also switched pretty recently.

Oct 09, 2015 07:43 PM #5

Soooo, what do you think? Not a fan

Oct 09, 2015 08:44 PM #6

Kentucky Fried Chicken

Oct 09, 2015 08:46 PM #7

@DanR perfect match

Oct 10, 2015 06:10 AM #8

@Crimsonorblue22

I think i don't understand how a logo on jerseys is worth $94 million.

$94 million could be put to a few other uses that might be a bit more impactful to the human race than this.

(I don't fault Wisconsin for this.. I just think the whole athletic wear sponsorship thing is insane.)

Oct 10, 2015 11:43 AM #9

@wissoxfan83 I want to root for them because of you, but it would be easier if their uniforms didn't look so much like Ohio State.....or Nebraska.

Oct 10, 2015 12:24 PM #10

@bskeet Yer missing 2 million. It clearly says $96 million up there. But hey maybe you were thinking that last 2 Mil shoulda been given to the students of Wisconsin. I agree with you though! That is a lot of money that could be put to much much better use.

James Harden's contract with Adidas was more than double that at $200 Mil. SO, seeing half that for an entire school program doesnt really seem so bad. Plus we gotta crack that gap between all the NIKE school's like UK and Duke that are pretty much getting a monopoly on the whole system anyways.

Oct 10, 2015 01:02 PM #11

@bskeet

It's all "play money" to BigShoe. Nike created the formula for UA and Adidas to follow.

Glad to see more "competition."

Go, Badgers!

Oct 10, 2015 01:50 PM #12

@bskeet These astronomical #'s have raised my curiosity. Are these payouts "taxable benefits" to the schools & in turn also deemed a deductable "business advertising expense "to the shoecos? The reason I ask these questions is there have been instances at KU in past years where people have raised issues about coaches driving automobiles provided by dealers & thinking that it was "unfair" for them to do so, including dealer tags, yada. yada. I would think a simple marketing agreement for certain KU employees (coaches) to promote a certain local business should basically be quite financially similar to shoe deals to the almighty tax Gods. After all fellas..... B'ness is still jes' B'ness .

Oct 11, 2015 01:36 AM #13

Better to be Under Armour than a Nike whore...Go Badgers....get some

I like Under Armour and would buy their gear before Nike any day.

Oct 11, 2015 11:29 PM #14

Nebraska and Adidas school in all sports is now dealing with this:

http://www.foxsports.com/nfl/story/miami-dolphins-ndamukong-suh-nebraska-nike-store-101115 ↗

Makes you wonder doesn't it?

Oct 11, 2015 11:58 PM #15

@JRyman

Only Nebraska fans can love Ndamukong Suh, the dirtiest player in the NFL.

Oct 12, 2015 12:27 AM #16

@JRyman surprises me he can do that?

Oct 12, 2015 01:17 AM #17

@JayHawkFanToo
I live in Nebraska. Ugh!! Big10 lovers now.

As a life long Dolphins fan I hated it that they signed him and over paid his punk a$$!!

Oct 12, 2015 08:25 AM #18

@JRyman

Maybe he can get Lawrence Phillips to the spokesman for the store...all the way from his cell in California.

Oct 12, 2015 12:42 PM #19

@JayHawkFanToo said:

@JRyman

Maybe he can get Lawrence Phillips to the spokesman for the store...all the way from his cell in California.

Two things here. Mangino got his guys to run through walls. Osborne got them to climb walls.

Secondly did you see the story on Phillips and why he killed his cell mate? He roomier was a known gang member and had lots of weapons hidden in their cell. And was linked to other murders in the jail. Guess it is the survival of the fittest.

Oct 12, 2015 04:29 PM #20

@JRyman

Killing his cell mate is only the last of a long, long, long history of crime by Phillips. I believe he was in jail for a 12 year term? Now he will likely stay there for life.

Keep in mind that his crime spree started when he was rich and famous,,,he seems to be a text book sociopath.