Football.
It has been at the top of the mountain. Financially, it has been the driving force behind conference re-alignment. It's been the main engine for fund-raising for many universities... The NFL is a huge business.
But the demise of football is imminent. This week's news that autopsies of 111 NFL players' brains revealed CTE in 110 of them is the death knell for football.
Not today. Not next year. But it's coming.
The demise of football is certain. With the medical evidence mounting, it is undeniable that playing football is hazardous to your health.
Universities cannot continue to sanction a sport that is assured to cause a brain injury. If I was an NFL owner, I'd be looking to sell sell sell. The product that you sell is killing the people who create it. How do you manage the workman's comp liability for this?
So what does this have to do with Basketball?
Everything.
As football declines, the #2 sport will rise to take its place. Basketball is not only the #2 sport, but it is played by both sexes and it has global popularity. In short, the ceiling is much higher for basketball than football.
It's only a matter of time before the reality sinks in for the power 5 conferences. Once they get it, there will be a scramble for the schools with basketball pedigree.
My guess is that as early as 2020, the tide will be turning.. (apologies to Alabama) and by 2030, basketball will be the dominate athletic enterprise in universities and the NBA will eclipse the NFL in revenue and popularity.
This is good news for KU and the great basketball tradition we all love. It will be even more valuable and more coveted in the future.