@justanotherfan
Yes.. the first thing I see is the Pac-12 evaporating from the NCAA. What would really spell the end would be if this took off like a grass fire and started burning out of control to the east. I doubt people realize just how big of an economy California is by themselves.
California is the 5th largest economy is the world. Let that soak in.
The pressure would build for other schools to jump on the bandwagon. There would be some kind of organization jumping into this to recruit schools and states and to strategically recruit them from different conferences. It would be a grassroots campaign.
At some point I could see the ShoeCos jumping into this... especially if they get shot in the foot by some of the recently started NCAA investigations targeting violations.
I have a feeling the ShoeCos and sporting goods people are talking to each other and they are waiting for the right opportunity to bounce on the NCAA. Just think about how much revenue isn't realized every year because the clearinghouse for licensed content is the NCAA... an organization that doesn't know how to maximize return like a corporation or licensing agency does.
In a capitalist society, eventually money rules everything. How long will this go on? The royalty money potentially paid to athletes is peanuts to the potential revenue streams they would create.
I can think of so many insane graphics possible that fans would go nuts for. The college licensing would run circles around the NBA licensed products. It wouldn't even be close.
I'm hungry. I want the t-shirt with the image of Wilt, Manning and others and the Jayhawk (of course). I think fans relate players to their teams more than the teams themselves. I have several UNC friends and they would love Jordan/UNC gear with his image.
This effort would be so large that it would positively impact our national economy. It's that big of new market.
That old NCAA horse is limping and someone needs to step up and be brave and take it out for it's last trot.