@cragarhawk Here’s my concern about those markets - Houston/Texas market is almost all Texas and TexasAM. The other Texas teams don’t carry nearly as much weight. Utah - might be a good pickup religious schools usually have fanatical followers. Cincinnati- wrong Ohio team. Florida directional school - definitely the wrong Florida School won’t draw eyes like Florida, FSU, or Miami.
It can’t just be about markets or you’ll lose your support. For example I don’t watch whatever conference WSU plays in because the teams suck, but it’s in the Kansas market.
Yormark needs to be careful not to alienate fans by creating a scrap work conference with few current rivalries. I’m not sure what he should do, but I am not a fan of these lower sports class schools joining the conference. Houston, BYU, UCF, Cinnci, TCU - looks like a lower tier conference than we used to have. I guess you’ve got to find willing members to join and the Big12 is a distant 3rd from the Big10 and SEC. Really glad to not be in the Pac12 shoes, which is where the Big12 was heading a few years ago.