Briggs needs to think a little harder. The media landscape is about to change very quickly. Basketball will become more valuable in the event of a breakaway. The B1G institutions like what we bring in research $. The big concern from their side a decade ago was facilities. That’s no longer an issue. In fact, it’s actually a positive now. Rock Chalk Park is an elite facility and capable of holding meets and tournaments at the conference or national level.
With streaming, media markets aren’t nearly as important as they were 10 years ago. It’s just as easy for a KU alum in Chicago to watch KU as it is an alum in LFK. It’s going to be very important to get eyeballs and sell subs to services like ESPN+.
Not guaranteeing we go to the Big Ten. I think the ACC is also a legit option.