The new Big Ten media deal will be MASSIVE. Like over $1 billion per year massive. Pretty soon the gap between the two premiere leagues and the rest of the crew will be $50m+ per school per year. Not to mention the Big 12, ACC, and PAC will get worse networks, less desirable time slots, and less coverage on ESPN, ABC, CBS, and FOX.
Our ticket to a better league for KU is when (I don’t think it’s an if statement) the conferences tell the NCAA to screw off and take the basketball tournament into their own hands. Any other network would love to have the tv rights to a new Power 5 Invitational or whatever they call it. And KU would be the biggest beneficiary. Why, you ask? It all comes down to how the NCAA distributes Tournament revenue.
The NCAA Tournament takes in over $1 billion per year. How much of that gets doled out to conferences? Well, about $170 million. Each school gets one “unit” for making the tournament and another for each win. The value of a unit this year was about $340k. So KU earned 7 units for the Big 12 to split up among the 10 schools. Which is a ripoff! We should be getting A LOT more. But between the Tournament not being sold at market value (the NCAA isn’t maximizing the value at all) and the NCAA taking by far the largest share of a too small pie, the conferences are getting jobbed.
What if the power leagues started their own, similar to the football playoff? I’m glad you asked! The CFP distributes $74m per conference to P5 leagues as part of the bowl system, plus academic bonuses. And an additional $6m per league for each playoff team. And an additional $4m just for making a bowl.
There is a vast well of untapped value KU has if the leagues tell the NCAA to screw off.