@wissox Hasn't the Fiesta bowl been used for playoffs?
Anyway, the SEC is where it is warm, except Cal, NM, and Az. Bowl games always were in warm climes only, before indoor stadiums. Alabama and the SEC were football powers long before ESPN. I don't see how the ESPN poll is very influential--number of appearances, more likely.
The only real complaint anyone can make about the process in my view is that they use polls at all and thus it is set up to reward reputation at the beginning of the season, so a team like UCF gets screwed because despite being undefeated they get left out by starting so far back. Historically, ND always got more visibility than anyone else, thanks to NBC.
Unfortunately, polls have always determined football championships. The only better way might be for coaches to all vote, once, at the end of November, and take the top 4. (Still rewards reputation, though, because we know from polls in general that coaches are lazy about them.)