LOL
I would add a knockoff booklet for JR High bBall kids. How to grab, hold, and pull jerseys when the ref can't see
Special one page flyer to slow soccer defenders to teach pulling jerseys and arms when burned by a fast break forward-again while their body blocks the refs view-it makes me think they teach refs that players on breakaways will always trip and fall down by themselves and the defender never did anything. (Something very easy to see from the angle on the sidelines.)
And if I may -I'd like to admit something about your signature line.
When I ran the Sales & Marketing department I ALWAYS told my crew, This is me, this is who we are, what you see is what you get. Always pass on bad news (like missed delivery forecast as soon as you know so folks can plan around it.) Don't guess, say "I don't know." And never over promise.
As for the competitors- keep them guessing. I can remember a couple of fibs - like when ask about our annual sales figures when we were privately held.