KU's current deal with Adidas runs through 2019 so two more academic/athletic years on the current deal. At that point, I wouldn't be surprised if KU jumps into the top ten.
The current richest apparel deals are:
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UCLA (Under Armour), $18.67 mil/year
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Ohio St. (Nike), $16.8 mil/year
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Texas (Nike), $16.67 mil/year
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Louisville (Adidas), $16 mil/year
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Nebraska (Adidas), $11.6 mil/year
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Michigan (Jordan/Nike), $11.56 mil/year
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Wisconsin (Under Armour), $9.6 mil/year
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Notre Dame (Under Armour) $9 mil/year
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Miami (Adidas), $7.8 mil/year
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South Carolina (Under Armour), $7.15 mil/year
Texas A&M is right behind SCar at $7.1 mil/year. KU's current deal is 6 years for $26 mil. which averaged out to $4.33 mil/year. KU won't get a Louisville type deal, but I could maybe see KU doubling their next deal which would put KU between $8-9 mil/year and put KU in the bottom half of the top 10.