Calling Self a liar and a cheater is a bit extreme unless you are one of those people who always drives at or below the speed limit, etc. etc. and so on.
The game of basketball, and of America it seems, is to play the edges. There's the saying -- if you don't have a foul, you didn't play hard enough... People adapt to norms. The norms are ever adjusting... being pushed by those that are more assertive. I'm not saying it is right or wrong. It is what it is.
I guess what I am saying is that I don't see Self as a liar or a cheater in the context of the environment of college basketball. I might take it a step further to say that such a statement is either naive or calculated to provoke.